Storytelling is one of the oldest methods of human communication and has become central to how we learn and process information. You hear about the successes and setbacks, tales of long nights and early mornings, the effort, drive, and emotion that have all led up to the present day. By telling a story such as this, the storyteller has helped create a communal bond between the audience, emotionally tied stakeholders to the company and its people , shown how great ideas occurred, how failures were overcome, and how all this combined to create present day success.
On top of that, we also got the important data to support the story. Now imagine that same person simply listing year-over-year growth figures, past and present revenue targets, the number of sales leads generated, and so forth.
We can learn from data, but without context—without the story behind it—it lacks impact, and quickly leaves our memories without influencing how we think or behave. Stories create buy-in, stories stick in our minds, stories give us behaviors to emulate, goals to live up to, setbacks to learn from. Stories stick Storytelling also helps with learning because stories are easy to remember. Organizational psychologist Peg Neuhauser found that learning which stems from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures.
Kendall Haven, author of Story Proof and Story Smart, considers storytelling serious business for business. He has written:. Your goal in every communication is to influence your target audience change their current attitudes, belief, knowledge, and behavior. Information alone rarely changes any of these. Research confirms that well-designed stories are the most effective vehicle for exerting influence. Stories about professional mistakes and what leaders learned from them are another great avenue for learning.
Appealing to all sorts of learners. Risk-free learning. They can teach us empathy and take us on terrific journeys.
They can make us laugh, cry, jump with fright and then comfort us with a happy ending. From a very young age we learn how to enjoy a story both for pleasure and to help us make sense of the world and ourselves. In the ESL classroom stories have a special place and value.
Students can listen to the sounds and rhythms of English just as native speakers will have done to acquire their first language. Students can identify vocabulary and expressions that they have learnt or heard regularly and see them in use.
Frequent telling can help them to learn new phrases and expressions with the correct emotional resonance. Storytelling brings language learning alive and creates a participatory and immersive experience that allows Young Learners to enjoy hearing the language in a dynamic, sometimes stylistic and entertaining way.
Participation using key vocabulary and phrases can create an awareness of rhythm and structure. This atmosphere of play and creative expression creates an appetite for more similar experiences.
Students who have enjoyed storytelling in class often ask for more stories and also feel motivated and encouraged to create and tell, act out or illustrate their own stories in a variety of ways. The act of storytelling appeals to different learning preferences and personalities ensuring that from the shyest to the most active of students, everyone has a chance to participate in a way that they can enjoy. By using storytelling as a teaching tool in business, you are ensuring that a message is reaching your audience in efficient and effective ways.
It just takes a good plot, a good lesson, and a good listener at the other end. When asked about the classic fairytale Cinderella, most of us here at All Good Tales can give a detailed synopsis of the Disney Princess who with the help of her fairy godmother, triumphed over her evil stepmother, went to a ball, fell in love with a Prince, and lost her glass slipper all before midnight.
Stories are more effective A good story flows nicely, is easy for a speaker to tell, and therefore is more memorable for the audience. Stories teach you how to listen To be a good team player and valuable employee, you must be able to listen just as much as you contribute.
Stories teach lessons When a story is being told, it usually has an underlying message or lesson that the speaker is trying to convey to its audience. What to keep in mind Once you decide to implement storytelling into your workplace, make sure to keep the following things in mind to ensure the highest level of impact on your employees: The stories you tell should be short and to the point.
So make it short, sweet, and to the point. If you use big words, or complicated storylines it will be easy for the listener to get confused and stop listening. So make it an easy and enjoyable listen. The stories you tell should spark emotion within your audience. If a story is significant to you it will show in your delivery, and will then become significant to your audience as well. So make emotion a priority.
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