Before she was Rhoda's mom, pint-sized powerhouse Nancy Walker lit up television screens as Bounty's Rosie, the wise-cracking waitress. The first commercial launched in and was so successful, Walker reprised the role for 20 years. The chemistry between the two stars was so authentic, audiences were convinced the pair were a real-life couple.
The ads proved to be so popular, Kodak would go on to make more commercials in the following decade. The Soviet Union may no longer exist, but Dannon yogurt is still going strong and can thank an innovative commercial set in what is now the independent country of Georgia.
The ad plays like a documentary, depicting a number of exceptionally spry Georgian centenarians engaged in activities such as chopping wood and horseback riding. A voiceover informs viewers that Georgians frequently live to a ripe old age, and, coincidentally, eat a lot of yogurt. American audiences drew the connection, and Dannon's declining sales suddenly skyrocketed.
One of the most memorable jingles in advertising history wasn't part of a high concept ad campaign and didn't advertise an innovative product. One of the first black men to appear in a commercial for a national brand, Greene gruffly accepts a post-game Coke from a young fan and takes a swig, then flashes a winning smile and tosses the boy his game jersey.
The ad premiered during the Monday night football season and figured prominently during the Super Bowl. After extolling the shampoo's virtues, Locklear told consumers that she told two friends, who in turn told two friends, as her image multiplied on the screen. A year-old Brooke Shields, dressed in a pair of jeans and a half-buttoned blouse, informed viewers that nothing came between her and her Calvins in the infamous jeans commercial. The tighter they are, the better they sell.
Created by N. The face of Dunkin' for 15 years, classically trained actor Michael Vale appeared in more than Dunkin' commercials. When Vale retired in , his send-off included a party and a parade, with nearly 6 million free donuts distributed to Dunkin' customers.
The innovative spot depicted a gray, Orwellian dystopia smashed by a female athlete wielding a mallet, followed by an official announcement regarding the imminent release of the Macintosh personal computer. Pepsi launched the first of three ads featuring Jackson in Although the singer himself graced the spot for just a few fleeting seconds, Jackson did suffer serious burns while filming when pyrotechnics caught his hair on fire—an accident that may have sparked his fatal pain-killer addiction.
The ad's premise—a young fan imitating the pop idol—hasn't aged well in light of the sexual abuse allegations levied against Jackson in recent years. The California Raisins' take on the tune reached 84 on the Billboard Hot , and spawned four albums, two of which went platinum. Klein turned to acclaimed photographer Richard Avedon to write and direct the overtly sensual ads, which were then filmed by legendary cinematographer Nestor Almendros. Named one of Time Magazine's most influential commercials of all time, Partnership for a Drug-Free America's ad depicted the powerful image of an egg—standing in for the human brain—sizzling in a hot pan.
The disturbing metaphor was so successful, it was brought back for a spot with actress Rachael Leigh Cook targeting heroin. Michael Dukakis, pegging him as soft on crime. The stark, black-and-white spot depicted an endless parade of men exiting and then re-entering a prison.
Although the ad was considered by many Americans to be the most influential spot of the election run-up, it has been criticized for being racially charged and stoking prejudice.
In , the American public was introduced to the iconic Energizer Bunny, the pink, battery-operated toy rabbit that routinely outlasted his posse of manically drumming rabbits.
The answer? The poor wretch can't get the words out—he's run out of milk and can't wash down his peanut butter sandwich. In , Ikea introduced the first openly gay couple in a television commercial. Limited to major East Coast markets, the ad took a homespun documentary approach to the featured partners' search for the perfect sofa, casually highlighting their backstory and loving, committed relationship.
Ikea was inundated with letters of support, as well as angry protests and even an empty bomb threat. After greenlighting a limited campaign targeting urban markets, sales spiked and Reardon became a golden boy when the spot took home the Grand Prix at the Cannes Lions International Festival of Creativity. Geico's mascot, the little green lizard named Martin, made his television debut in FREE newsletter. Telling the truth about SME life today. Share on facebook.
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Which television slogan was on tv first where's the beef or melts in your mouth? Unanswered Questions. What characteristics of a tragic hero does Macbeth possess and banquo lack? What could result if a 30 year old lawyer continued to eat as he did as a 17 years old football player? This ad, which appearing in the Saturday Evening Post in , is the first one to use the slogan. The coffee maker didn't use it until This Maxwell House ad, from , placed the slogan in the lower left-hand corner, next to the coffee cup.
The phrase was said to have come from Teddy Roosevelt himself, when he had a sip of the coffee in He allegedly said it was "good to the last drop," which later led many people to ask , "What's wrong with the last drop?
Unfortunately, Maxwell House's anecdote was false, and Teddy Roosevelt was never known to say such a thing, according to food history site Culinary Lore. Wendy's aired the famous "Fluffy bun" commercial in , featuring three old women questioning a sub-par hamburger. Since then, it's become something of a catchphrase in itself. If you want to question the validity of anything nowadays, people will know what you mean when you ask, "Where's the beef?
This Campbell's slogan dates back to the s , but was scrapped in the mids for "We've got a soup for that. The Hershey Company, which produces both Almond Joy and Mounds, advertised both products in tandem in what became an iconic song.
At the end of the commercial, the slogan appeared along with the candy bars, as pictured above. Gillette first introduced their slogan during the Superbowl, and kept it for the next 30 years. The Superbowl, however, saw the introduction of a new slogan : "The best a man can be.
In , the Wheaties slogan was penned almost offhandedly by an ad executive named Knox Reeves. He needed a slogan to be printed on Wheaties billboards for a Minneapolis baseball stadium, so he jotted down, "Wheaties — the breakfast of champions. It stuck. Wheaties decided to include the slogan on its boxes, along with images of famous athletes who endorsed the cereal, like Mohammed Ali. You may have heard the phrase "Diamonds are forever," either from the James Bond film of the same name or its accompanying theme song.
It came from a series of ads for diamond makers De Beers. And those ads are the reason women wear diamond engagement rings.
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