Me, admittedly. But just like there are tons of fantastic craft beers for every Miller and Budweiser, there are smaller pop companies all across America. In Michigan, we have our own regional brand that is hailed unlike any other. If you think Faygo is a new phenomenon, you are mistaken. This brand has been around Detroit in some form or another since The Russian brothers were baker immigrants, and their goal was to turn their cake frosting recipes into soda pop. The first flavors were Grape, Fruit Punch, and Strawberry.
For a while, the Feigenson brothers lived above the bottling plant and used a horse-drawn wagon to make deliveries. By , they were able to ditch the wagon and deliver their flavorful pop in a GMC truck. Over the next several years, the business grew enough so that they could purchase homes and hire their first employee. During this time, they added Lithiated Lemon and Sassafras flavors to the pop lineup.
They even built a new plant on Beaubien St. As the company expanded, the brothers decided that their brand name was too long, so they shortened it to Faygo in Throughout the s, the company added even more flavors — Ace Hi similar to Nehi , Rock and Rye, vanilla, and seltzer water.
For a brief time in , Faygo produced a beer too. The following year, Faygo moved from its original Pingree St bottling plant to a new plant on Gratiot Avenue, which still operates today. Business really started booming in the s.
About midway through the decade, the brothers passed Faygo onto their sons. New bottles and the famous shield logo were added, and the company refined a root beer formula. However, Faygo could only sell its products in Michigan because the pop had a limited shelf life. Apparently, there was a chance that the drinks could explode because of the reaction between the ingredients and poorly filtered water. After consulting with chemists, the company installed a filtration system that removed the impurities from the water.
Then, the pop could be distributed throughout the Midwest. In the mids, Faygo became even more popular when the company started advertising during Detroit Tigers broadcasts. Also in the s, Faygo launched a low-calorie version of its pop, which it called Ohana. It introduced diet versions in the same decade, and that sub-line soon accounted for a majority of its sales. More flavors were added to the lineup too. Among several other innovations, Faygo is credited with being the first to utilize the familiar twist-off cap , and thus the first to market their soda as "pop" for the sound it made when cracking open one of their sodas… err, pops.
Faygo was sold only in Detroit and Michigan into the late s because it had a limited shelf life. These problems were later solved by chemists. Chemists with chemistry degrees.
Share Sparkling Cherry. All the taste of cherries without the stems. Share Club Soda. Everything you love about carbonated water, with a little extra to enhance the taste.
Share Arctic Sun. Share Cherry Cola. Share Cotton Candy. Share Grape. Share Gold. We took ginger ale and kicked it up a notch. Share Ginger Ale. That warm fuzzy feeling delivered to you in liquid form. Share Dr Faygo. Share Creme Soda. Looks like water, but tastes like a vanilla dream. Share Cola. Our cola is in a league of its own. Share Candy Apple. Enjoy the same taste of a fresh candied apple without getting any of it stuck in your teeth. Share Black Cherry.
Share Diet Root Beer. Share Root Beer. Like drinking the feeling of the outdoors on a cool summer day. Share Diet Redpop. Share Diet Grape. Share Redpop. Packed with a hint of strawberry, and a whole lot more, this is one of the flavors that started it all. Share Pineapple Watermelon. Share Pineapple. For those who want to get tropical without traveling very far. Share Peach. Each sip is like taking the first bite of a peach freshly picked from the orchard.
Share Orange. How much orange can you fit in a bottle? There are now more than 50 Faygo flavors available. Check out a commercial from the s featuring the Faygo Boat song below.
The song was so popular, it was pressed onto records, and 75, copes were sold.
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